LobsterIt has been called many things (1401 South Virginia, COV, the old Heritage Bank Building), but 1401 Midtown is the new official name of the project.  And what a project it is going to be!  You should see construction barriers and dirt moving next week.

What’s the project all about?  New outposts for local businesses.  The existing 9000 SF building will be renovated, and joined by a new 12,000 SF addition.  The tenants on board are:

Bristlecone Holdings – New HQ for this exponentially growing local tech firm.  Their algorithms are blowing FICO scoring back into the Stone Age.

Morgan’s Lobster Shack – The demand for this Truckee restaurant and seafood phenomenon to expand here into Midtown has been incredible.  Will work for lobster rolls!

SDL Jewelry – This is a new offering from the owners of Reno favorite Michael’s and Son’s and will be the largest independent jewelry store in Reno.

T4 – This could be you.  A2 occupancy on the second floor with elevator access and overlooking the Plaza.  Distillery, Brew Pub, Tech HQ, Yoga, Jimmy John’s or whatever you want it to become for your business plan.