The New York Times ran THIS article today, painting an interesting and accurate picture of the changing Reno. “Start Up Row” was probably coined by some burned out hipsters at the Bar bar on 1st Street, but the name has stuck and gained traction. If you believe hard enough, perception can become truth – maybe this really will become our start up district.
Look at Midtown. It was just a marketing name 5 years ago, but the name stuck (SODO and many others did not). Today it is place to be in Reno.
Curiously enough, I ran into a new district moniker today, the Brewery District. The property is 401 E 4th Street and is dramatically over priced, but the area really IS becoming a brewery and distillery district, along with restaurants, nightclubs and small businesses. Is the Brewery District Reno’s next big thing?
“Where Next?” is a question I am asked a lot. West of Wells and Midtown seem to have their own gravity going on at this point, and though there is much infill and gentrification yet to be done, the real estate deals are long gone. I have some ideas of mini-neighborhoods I think are ripe for redevelopment. Send me your ideas and I’ll include them in a What’s Next post. firstname.lastname@example.org